SAMS DACH 2026: R+V wins Award with Intero Consulting

he SAMS DACH 2026 in Berlin has marked a definitive turning point in the market. Software Asset Management (SAM) has finally transitioned from administrative compliance management to a central pillar of strategic IT cost management 1. For Intero Consulting, this year's conference served as confirmation that methodical excellence and innovative technologies are the new success factors in IT procurement and sourcing.

SAMS Award 2026 for R+V and SAM Effizienz Plus

The standout event of the conference was the prestigious SAMS Award presented to our client, the Software Asset Management team at R+V. The award recognised our joint project, SAM Effizienz Plus.

This accolade proves how rigorous portfolio optimisation and methodical depth result in measurable economic success. In an era of rising license costs and complex vendor ecosystems, R+V and Intero Consulting have established a new industry standard for the highly efficient management of software assets.

AI-driven Software Portfolio Cleaning as an Innovation Driver

A core technical focus of our presence in Berlin was AI-driven software portfolio cleaning. Given the exploding volumes of data within hybrid cloud environments, manual analyses have reached their limits.

We demonstrated how specialised algorithms identify redundancies and automatically uncover untapped optimisation potential within software inventories. This data-driven approach to IT cost management enables organisations to regain their sovereignty and direct budgets specifically towards value-adding technologies.

IBM License Negotiations and Strategic Procurement

Running alongside SAMS, the IT Procurement & Sourcing Summit focused heavily on strategic negotiation. In particular, our session on IBM license negotiations within monopoly scenarios generated significant interest .

Intero Consulting highlighted pathways for organisations to strengthen their bargaining power through transparency and alternative licensing scenarios. The objective is to minimise dependency on individual vendors and secure long-term advantageous contractual terms that align with the broader digital corporate strategy.