28.04.2022

SAMS 2022

From operational licence management to strategic software asset management (SAM) - Intero Consulting at the leading SAM conference

What is SAMS?

Every year, around 400 licence managers and IT buyers from the entire DACH region meet in Berlin to highlight and discuss the impact of the latest technological and organisational trends and developments on SAM.  

In interactive formats such as case studies, open round tables and challenge-your-peers sessions, approaches to managing current topics such as cloud migration, open source software, machine learning and DevOps were actively discussed and many new insights were exchanged between the participants.  Due to the adapted guidelines for events, the hybrid event was able to take place primarily in person again this year.  

Intero Consulting was able to use the format to engage in intensive dialogue with the specialist audience, meet up with many familiar business partners and make new contacts in the purchasing and licence management environment. We were also able to gain exciting insights into the current situation of other SAM organisational units in companies across all sectors and the problems they are currently facing.

 

Challenge Your Peers

Intero Consulting moderated a Challenge Your Peers session on the topic of "SaaS transformation - how does the frequently chanted goal of 'SaaS first' influence cost development and the agile further development of procurement and software asset management?"  

During the session, we were able to discuss the current challenges in the context of SaaS transformation with numerous interested companies from various industries and provide insights from our day-to-day project work. The main focus was on the role of the changed requirements planning process and vendor communication in SaaS transformation projects, as well as the opportunities for procurement to use agile methods and principles to influence demand alignment and cost optimisation. The discussion was rounded off with the general question of how the SaaS transformation will affect the SAM organisation of the future.

  • First Realisation

    The cloud-first strategy often adopted by many companies means that the traditional task of licence management is often no longer necessary. SAM will therefore continue to focus on demand planning and cost control in connection with SaaS - it is important to create the organisational prerequisites for this at an early stage.

  • Second Realisation

    Driven by the scaling possibilities in the cloud, valid demand surveys can no longer be carried out. Particularly when introducing a new SaaS solution, the intensive involvement of providers in combination with agile (purchasing) methods can help to at least partially resolve the conflict between uncertainty in requirements planning and the desired commitment from the provider

  • Third Realisation

    A business case for the introduction of a SaaS solution compared to the on-prem alternative is complex - but should nevertheless be endeavoured - often invalidating the provider's argument regarding the commercial advantage of the SaaS solution. It is particularly important to compare the total cost of ownership across the licence costs.

  • Award for Telefónica

    In addition to the professional exchange, outstanding projects in the context of software asset management are honoured at SAMS every year. A jury consisting of various experts in this field evaluates the submitted projects based on the criteria of innovation, "out of the box thinking", efficiency and effectiveness of the project effort. We are all the more proud that Telefónica won the jury award this year with a project supported by Intero Consulting. The aim of the project was to transform software asset management into an agile organisational unit with the introduction of new roles and responsibilities. Telefónica's focus here was to meet the requirements of the digital transformation with its new technologies and tools not only technologically, but also organisationally. This includes, in particular, rethinking processes, roles and affiliations in order to make the organisational unit more flexible, more efficient and, accordingly, more cost-effective. We congratulate the entire project team for this outstanding recognition.

Contact

Dies ist ein Porträtfoto von Stefan Leicht.

Stefan Leicht

Managing Partner

Dominik Sachse

Partner
[Translate to English:]

Thilo Girth

Senior Manager