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What is Data Quality?
Data is the lifeblood of modern organisations. But what good are vast amounts of data if the quality isn't right? Data quality is the degree to which data is suitable for its intended purpose - a measure of accuracy, completeness, consistency, timeliness and relevance. For decision-makers, high data quality is crucial for informed decisions and operational excellence.
Why is Data Quality So Important?
Data quality is not merely a nice-to-have, but a necessity. Faulty data can lead to incorrect analyses, inefficient processes and ultimately financial losses. Imagine a bank making lending decisions based on incorrect customer data, or an energy supplier optimising its networks with outdated load profiles. The consequences would be severe.