Privacy Policy

Privacy Policy for Marketing and Newsletter

1. Data Controller
Intero Consulting GmbH
Arabellastraße 30 
81925 München
Germany

Tel.: +49 (0)89 273 7014 0
Fax: +49 (0)89 273 7014 79
Email: datenschutz@intero-consulting.de

2. Purposes and Legal Bases for Data Processing
We process personal data for the purpose of conducting and analysing our online marketing campaigns (e.g., Google Ads, LinkedIn), for sending newsletters, and for processing contact and registration forms.
Processing is carried out on the basis of your consent (Art. 6(1)(a) GDPR), for contract performance (Art. 6(1)(b) GDPR), or on the basis of legitimate interests (Art. 6(1)(f) GDPR), such as optimising our services.

3. Services and Tools Employed

  • Google Analytics
    Our website uses Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies that enable analysis of website usage. Information generated by cookies (including your IP address) is typically transmitted to and stored on a Google server in the United States. Google uses this information to evaluate your use of the website, to compile reports, and to provide other services related to website usage. You may prevent the storage of cookies through appropriate settings in your browser software or by opting out. Further information can be found in Google's Privacy Policy.
  • Google Ads / Conversion Tracking / Remarketing
    We utilise Google Ads (including conversion tracking and, where applicable, remarketing). Following a click on an advertisement, a cookie is stored on your device and your user behaviour is made evaluable for statistical and optimisation purposes.
    Further information can be found in Google's Privacy Policy.
  • LinkedIn Insight Tag & LinkedIn Ads
    Our website uses the LinkedIn Insight Tag for conversion measurement and reach analysis. LinkedIn can thereby detect when you reach our website following an advertisement click. The data collected is typically anonymised to improve our advertising materials. You can learn more in LinkedIn's Privacy Policy.
  • Typeform
    For online forms, we use Typeform (Typeform S.L., Spain). Data you enter into the form is stored on Typeform servers within the EU and processed exclusively on our behalf. Typeform does not use the data for its own purposes.
    Further information can be found in Typeform's Privacy Policy.
  • Zoho CRM
    For managing customer and prospect data, we use Zoho CRM by Zoho Corporation Pvt. Ltd. Data is stored on servers within the EU. In exceptional cases, data transfer to third countries may occur, whilst adhering to EU Standard Contractual Clauses.
    Further information can be found in Zoho's Privacy Policy.
  • Zoho Campaigns (Newsletter Dispatch and Analysis)
    For dispatching and analysing our newsletter, we use Zoho Campaigns. Your registration data is stored on servers within the EU. In exceptional cases, data transfer to third countries may occur, with adequate data protection ensured through Standard Contractual Clauses. Your data is not used by Zoho for its own advertising purposes. You may withdraw your consent to the newsletter at any time.
    Further information can be found in Zoho's Privacy Policy.

4. Recipients of Data / Third Country Transfers
Where transmission occurs to a country outside the European Economic Area (EEA), this takes place only in compliance with statutory requirements, particularly through the use of EU Standard Contractual Clauses.

5. Storage and Deletion
Your personal data will be deleted as soon as it is no longer required for the stated purposes or you withdraw your consent and no statutory retention obligations apply.

6. Your Rights
You have the right to information about your stored data, rectification, erasure, restriction of processing, data portability, objection to processing, and withdrawal of your consent for the future.

7. Right to Object
You may object to the processing of your personal data for marketing purposes at any time. Should you wish to do so, please inform us by email at datenschutz@intero-consulting.de.

8. Contact
For enquiries, you may reach our Data Protection Officer at:

PROLIANCE GmbH / www.datenschutzexperte.de
Data Protection Officer
Leopoldstr. 21
80802 Munich
datenschutzbeauftragter@datenschutzexperte.de.